ChainDrive NRF 2010 Update

Posted by spencer on January 29, 2010 under Retail Software | Be the First to Comment

Multidev Technologies’ ChainDrive retail management software is a mid-market system with it’s origin for retailers in Apparel and has since branched out into Footwear, Jewelry, Sporting Goods and General Department Stores. In particular, they provide Open to Buy functionality in their suite, which is a main component for Apparel retailers and others who want to leverage merchandising planning for just in time inventory decisions. Although operations are based out of Montreal Quebec, ChainDrive has made inroads into the U.S. market which is their primary sales target.

Company: Multidev Technologies
Product: ChainDrive (for retail chains)
Year Founded: 1997 (ChainDrive product line developed after this time).
Ownership: Private
Target Market: Retailers with 10 – 300 locations, with sweet spot in the 60-70 store range.
Verticals: POS and back end financials for Apparel, Footwear, Sporting Goods, Jewelry and General Retail/Department Stores.
Total Customers: 120+ companies. Many are multi-site, multi-channel. Approximately half are Apparel retailers.
Technology: Borland Interbase SQL database.
Strengths/Notable Features: Has complete sruite of functionality including financial modules, but can interface to mainstream financials such as MS Dynamics GP or Oracle. Full analytics and performance reporting with KPI’s, graphical dashboard display. Modules/features include Mobile Marketing, CRM, Workforce Management, Operations, Accounting, Merchandising, Multi-dimensional Open to Buy (Planning), Style/Color/Size Matrix, Product Management, Store Budgeting, Warehouse, Wholesale Management and Point of Sale.
Sales Channel: Direct
Other: Also offers StoreDrive for single retail locations. Hardware is available for an all-in-one solution for small retailers.

We caught up with Mark Carter from ChainDrive at the NRF 2010 show and here is the video from that interview.